May 6, 2005

Mach3 Power Nitro

mach3_nitro.jpgGillette has introduced the Mach3 Power Nitro. What is it? Honestly, I'm having a tough time nailing it down. I think it's just a redesigned handle which comes with the same blades as the original Mach3 Power. Gillette timed the release of the Nitro with the broadcast of the Discovery Channel's American Chopper last Monday.

From theautochannel.com:

The new M3Power Nitro builds upon the heritage of the flagship MACH3 line and incorporates the same advanced blade and razor technologies as M3Power. The name and design of the new razor are taken from the sleek look and energy of high- performance vehicles. The creation of the M3Power Nitro chopper brings to life the inspiration behind the newest men's shaving system from Gillette.

Oddly enough I couldn't find any press releases on Gillette's site or on any news sites detailing the Nitro, other than the tie-in with American Chopper. So, do you need one? Not if you already have a Mach3 Power. But if you don't have a Mach3 Power, do yourself a favor and check either the Power or the Nitro out. It really is a great shave.

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Posted by Russell Neufeld at May 6, 2005 10:45 AM
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