June 24, 2005

Shave it like Beckham

BeckhamPhoto2.jpgGot the Friday afternoon doldrums? Click on over to the Gillette / David Beckham website and play some soccer... er... football. Rather than the ubiquitous and annoying progress bar, this Flash app lets you juggle a soccer ball while the real content is loading. Frankly, I found the game to be much more enjoyable than the rest of the site.

If you're wondering what the connection between Gillette and Beckham is, Beckham recently signed a three year deal with Gillette to promote its shaving products. As a signing bonus / Fathers' Day gift, Gillette gave Beckham a 4.5 carat diamond encrusted M3Power razor worth $50,000.

“I am really delighted with this razor,” said David Beckham. “To have an M3Power customized for me is amazing and for Gillette to give it to me for Father’s Day is a lovely gesture.”

Um, hello? Mr. Understated? If Gillette gave me a $50,000 diamond encrusted razor I would be all "Yeah boy! Check out my bling! Who's your daddy now? That's right!" Then I'd probably sell it on ebay.

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Posted by Russell Neufeld at June 24, 2005 10:35 AM
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