September 14, 2005

Gillette Introduces Five-Bladed Razor. I'm Not Kidding.

Gillette Fusion PowerRemember that webcast I told you about? Did you watch? You're never going to believe this. Gillette has leap-frogged the Schick Quattro into the unchartered world of five blades. Five Blades! Did you hear me? FIVE BLADES!

Here's the current main site for information on the new Gillette Fusion, which will be available during the first three months of 2006. Initial pricing will be $9.99 for non-powered version, and $11.99 for powered. Anti-lock brakes are extra. Articles are starting to trickle in from the news sites, but here's a good summary from Reuters. My favorite quote - in response to questions about whether or not Gillette is reacting to Schick's upcoming launch of the powered Quattro, Gillette Chairmain responded:

"The Schick launch has nothing to do with this, it's like comparing a Ferrari to a Volkswagen as far as we're concerned"

Hey - I drive a Volkswagen... although truth be told I'd rather be driving a Ferrari. Can the Fusion really make that happen?

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Posted by Russell Neufeld at September 14, 2005 3:28 PM


Recent Comments

I just took my first shave with a Gillette safety razor from WWII, and I have to say it was quite nice. I chopped off a full beard and didnt get any razor burn. I will be disguarding my new Mach 3 razor and start using this one from now on. its super cheap to refill blades, no hair clogs, just as close of a shave and the razor is built to last several life-times. I recommend that other people check into old-school safety razors, you will be surprised.

Posted by: Maul555 at January 5, 2010 2:16 PM

I have a two blade Gillette Sensor razor. It gives me a better and closer shave than any of the four blade razors. Its light easy to
handle and I am able to shave the hair in my ear because it is so
narrow. problem, can't find any blades to replace the one I have used for hundreds of shaves.

Posted by: Don at July 22, 2008 10:45 PM

Has anyone looked at the edge of various maker’s blades under a 10 power magnifying glass, or, better yet, a microscope, to see if they can see a difference in the blade edges?
I looked at a Schick and a Merkur under a 10X glass. The Merkur has a rough edge. The Schick has a much smoother edge.
I checked this out after using one of each blade. The Schick gave me 25 good shaves before it started pulling,
The Merkur blade gave me a worse (it pulled more) shave on the first shave than the Schick did after 25 shaves.
I used to get 60 good shaves out of the Gillette Blue Blade. Now I am doing good to get 30 out of stainless steel, platinum, etc.
Seems the blade makers are just not putting as good of an edge on their blades just so they will get duller faster.
I have not tried the Feather Blades yet, but have ordered some, as they have a reputation for sharpness.
A person should be able to tell just how long, comparatively, a blade will last just by looking at its edge under a microscope.
The whole thing seems to be a "sting" operation though, as sharp blades could go out for weeks and then start sending out less sharp ones.

Posted by: Ronald at March 30, 2008 12:30 PM

No better shave available than a double edge razor can give you. Razors and blades are cheap. (The only cheaper way to go is to grow a beard.)
The shave is mainly in keeping the whiskers wet. Use a good badger brush and re-lather as needed.

Posted by: Ronald at March 26, 2008 9:04 PM

Want to know the facts? More blades doesn't mean a closer shave. Know what they do? Increase irritation, and they can actually decrease contact area per blade giving you LESS close of a shave.

The BEST shave you can get is a properly stropped straight razor, but good luck learning to do that in these days where most people can no longer fix their own computer or identify the major components of their car engine. Just buy a new one, amirite?

Next to leather-stropped razor are "double edged safety razors" with quality replaceable blades. Quality. I say again, quality. Ask any man who's actually tried these all, and the answer is clear. Disposables with more blades are just another example of counterintuitive marketing gimmick, faddery, oneupmanship and what little status you might imagine you have to gain with more blades than the Joneses, nothing more.

Posted by: Facts Only at January 30, 2008 2:51 PM

I had a electric razor that broke, so I was in the market for another razor and tried the fusion
and found out I really like the close shave. If you have any coupons available that would be appreciated. Thanks for the good job.

Posted by: George at October 13, 2006 1:33 PM

I tried using this 5 bladed razor on my girlfriends landing strip, and it damn near made her bleed to death. The best shave a man can get indeed.

Posted by: Ben Dover at March 15, 2006 12:12 PM

I was recently in the market for a new razor, and after checking into the 3,4,5 blade razors I decided to go 'old school'. I bought a double edge safety razor. It shaves as good as any razor out there and the blades only cost .45 a piece.

Posted by: dan at January 31, 2006 5:00 PM

Hello, My boyfriend thinks that this is the best product on the market. He say's that this cuts him so close and his face feels Wonderfull. If you have a mailing list or send out coupons,Please put me on your list. Thankyou

Posted by: Candi Manson at January 30, 2006 8:44 PM

Dear Sir or Madame:

I think it is ridiculous for Gillette to make a five bladed shaving system. It will not shave your face any closer than any other razor will. The price of the system will cost $11.99 for the powered and a four pack of razors will cost from $13.00 to $14.00. I doubt if alot of people will spend hard earned money on something like this.

I prefer the Gillette M3 Power myself. It shaves close and is just as good as a five blade shaving system.

Very Sincerely,
Brandon Harris

Posted by: Brandon Harris at November 26, 2005 1:56 AM

Look at the hilarious Quintippio spot, now with 15 extra large blades...
enter the site and the spot appears

Posted by: Smooth face at September 27, 2005 11:11 AM
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