Gillette Introduces Five-Bladed Razor. I'm Not Kidding.
Remember that webcast I told you about? Did you watch? You're never going to believe this. Gillette has leap-frogged the Schick Quattro into the unchartered world of five blades. Five Blades! Did you hear me? FIVE BLADES!
Here's the current main site for information on the new Gillette Fusion, which will be available during the first three months of 2006. Initial pricing will be $9.99 for non-powered version, and $11.99 for powered. Anti-lock brakes are extra. Articles are starting to trickle in from the news sites, but here's a good summary from Reuters. My favorite quote - in response to questions about whether or not Gillette is reacting to Schick's upcoming launch of the powered Quattro, Gillette Chairmain responded:
"The Schick launch has nothing to do with this, it's like comparing a Ferrari to a Volkswagen as far as we're concerned"
Hey - I drive a Volkswagen... although truth be told I'd rather be driving a Ferrari. Can the Fusion really make that happen?
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Posted by Russell Neufeld at September 14, 2005 3:28 PM