September 15, 2005

The Schick Quattro Power - Too Little Too Late?

schick_power.jpgHere's a little more information on the upcoming release of the powered version of the Schick Quattro:

Release date is mid-September, which is any day now.
Initial suggested retail price will be $10.99.
Will come with an Energizer AAA battery.

(Some day I hope to understand the business synergy of shaving and batteries.)

The St. Louis Business Journal has some interesting financial information on Schick and Gillette earnings on their Quattro and Mach3 razors. Schick's Quattro website will supposedly be updated to coincide with the release of the Power, but so far that hasn't happened yet.

So how will the Schick Quattro Power do in the face of the 5-bladed Gillette Fusion Power announcement? Both companies are denying any projected future impact from the other, but it's likely that consumers could wait for the Fusion release and reviews before making up their minds. Then again brand loyalty is tough to break, so avid Schick users will likely make the Quattro Power at least a moderate success.

P.S. Apparently the Schick Quattro Power is already available at CVS stores in Michigan. Any MI readers have any early feedback?

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Posted by Russell Neufeld at September 15, 2005 2:26 PM

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