January 25, 2006

Walmart Soundcheck and the new Gillette Fusion

logo_always.gifWe're only weeks away from the launch of the Gillette Fusion, which will coincide with the Superbowl on Feb 5th, and here's the first inkling of the upcoming media blitz which will surely come. The Gillette Fusion is sponsoring Walmart's new Soundcheck promotion -

a new, original music performance series dedicated to bringing exclusive, cutting-edge and popular music content to customers both in stores and online at Walmart.com

If you're in a Walmart, head on over the the HDTV wall (as if you weren't going there anyway) and you'll see performances by known and emerging artists in glorious high-def, as well as promotions for the new Gillette Fusion. If you're on a computer, click on over to soundcheck.walmart.com to see those same perforamces in slightly less glorious streaming video, as well as promotions for the new Gillette Fusion. Sorry Mac users (including me), Soundcheck is Internet Explorer only. Somebody tell me if Yellowcard is any good.

Read the full press release here

Read More in: Brands | General News | Gillette

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Posted by Russell Neufeld at January 25, 2006 9:07 AM

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