February 7, 2006

The Official Gillette Fusion Website

I just spent some time on www.gillettefusion.com, Gillette's new site devoted to the Fusion razor. It's a study in Flash - interactive, full motion video and sound, and lots of long "rendering" transitions to hide the fact that Flash is so darn slow.

If you saw the commercials during the Superbowl, you'll know that the Gillette Fusion was developed at a top secret research facility deep in the desert by a bunch of people in white lab coats. And now you can enter that top secret facility with your host, a sexy hologram named Cassandra. Does anyone remember the short-lived 80s TV series Automan, and his trusty sidekick Cursor? Cassandra is what Cursor should have been drawing, not some random brick wall in the middle of a road to stop a bad guy.

Anyway, here's a little info about Cassandra from her PDA:

EDUCATION:
PhD in physics, including a published thesis on the distribution of force and its relativity to pressure exerted on smooth surfaces.

INTERESTS:
Advanced chemistry, baseball, modeling stints in Milan, and martial arts (6 forms).

BIGGEST SECRET:
Her middle name, as well as the top secret dossier on her desk at the lab. Any rumors about either will be promptly denied.

MORE IRRITATING TURN-OFF:
One word: Scruff.

MOST EXCITING TURN-ON:
Wouldn't you like to know?

Quote from ShavingStuff wife as I spend entirely too much time with Cassandra:

Gillette has discovered that men who have time to read about shaving are under-sexed and in need of this kind of thing. Or that "advanced scientific technology sells razors," but only as long as there's a pair of long legs under that lab coat.

Whatever... Bonus points for figuring out how to get Cassandra to take off her lab coat. (Hint: it's under the Fusion Manual menu.)

Here's something for all you privacy fans. They cookie your browser so the next time you return to the site Cassandra greats you with a "Hi. I'm so glad you stopped by again." Freaky! And yet I like it. Straight out of Minority Report.

So does anyone else think Cassandra is an odd choice of name? I seem to remember Cassandra from Greek mythology as being blessed to see the future and cursed so that no one would believe her. When Gillette's Cassandra says the future of shaving is here, are we supposed to disagree?

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Posted by Russell Neufeld at February 7, 2006 8:36 AM

Comments

I haven't shaved in five years...I would gladly be shaved by gillette if they will donate 25thousand$ to oprah's angel charity..I will even go to chicago to do it on oprah's show..thank you for your attention to this noble cause...Edde

Posted by: edde neidich at February 9, 2006 5:17 PM

Well, you've finally priced yourselves out of the market. I have watched your razor blades increase in price for many years and have decided that I can no longer afford them. I went to the supermarket yesterday and found that I could buy 8 Schick disposable triple razors for less than I could buy 4 blade cartridges for my battery powered Gillette razor. It's been nice knowing you.

Posted by: Rick Casler at April 12, 2006 8:32 PM

GILLETTE FUSION-GREAT RAZOR---DRY. WHEN
HANDLE GETS WET IN YOUR HAND, SLIDES
EVERYWHERE. FIX THAT AND YOU WILL
HAVE A TERRIFIC RAZOR. I AM SIXTY FOUR
YEARS OLD AND HAVE USED GILLETTE RAZORS
MOST OF MY LIFE EXCEPT A COUPLE OF YEARS
WITH AN ELECTRIC RAZOR. TRYED SCHICK SEVERAL
TIMES BUT WENT BACK TO GILLETTE QUICKLY.
WORK WITH A MAN WHO STILL USES HIS (GET
READY FOR THIS) BLUE BLADE RAZOR. HAS A
HARD TIME FINDING THOSE BLADES. HAVE A
GREAT DAY. HAD THAT BLUE BLADE RAZOR
IN KOREA SERVING WITH THE ARMY. BUD

Posted by: BUD at February 19, 2007 8:44 PM