March 1, 2006

Gillette vs. Schick - Why Must They Fight?

boxingGloves.jpegA while back we reported on the lawsuit between Gillette and Schick over the number of blades in a razor. Seems Gillette filed a patent for a ''progressive blade geometry" razor system which they claim covers three or more blades, so that when Schick came out with the four-bladed Quattro, Gillette sued them for patent infringement. Hmm.... Then Schick countersued Gillette on false advertising claims based on Gillette's ads, which say that the shave from a Gillette razor is, questionably, "'The Best a Man Can Get." Oh please...

Well, a couple weeks ago the companies quietly decided to forgo a lengthy trial before the case went to a jury.

''Both companies have resolved the vast majority of litigation between them," said Eric Kraus, a Gillette spokesman. ''While Gillette and Schick will remain competitors, we'll compete in the marketplace, not in the courtroom."

It's kind of like that time when Hulk Hogan and the Iron Sheik decided to stop their verbal sparring and step into the ring. (I think I might be dating myself here.) The upshot is that both companies are placing their bets on the fairness of the pure capitalist marketplace. Letting a jury of your piers decide whether three or four or now even five blades is the right number of blades is ridiculous. Especially because some of the jurists probably had beards and don't shave much. Or some of the jurists are women and don't shave their face with a Quattro. Let's let America decide who has the better razor. Game on!

Read more in this Boston Globe article or this one from Reuters

Read More in: Brands | General News | Gillette | Schick

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Shaving Stuff for all the latest news.

Posted by Russell Neufeld at March 1, 2006 8:35 AM

Recent Comments

I have Mach 3, 3 pack Disposables for 5.99 each

Mach 3 turbo 8 replacement cartridges for 12.99

Schick Quattro Titanium razor for 6.99 and 4 pack replacement cartridges for 6.99

Send check or money order to my shipping address or I can send you a paypal.com invoice.

Will ship as soon as payment is received.

consumer.products@hotmail.com


Posted by: Steve at March 31, 2008 7:34 PM
Post a comment









Remember personal info?




Please enter the letter "d" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.

Join the Mailing List Mailing List
Enter your Email


Powered by FeedBlitz
Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Site Navigation

Visit our other properties at Blogpire.com!

yahoo.gif

Archives

HomePire

This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 5.2.9
All items Copyright © 1999-2014 Blogpire Productions. Please read our Disclaimer and Privacy Policy