Razor Magazine's Tombstone Website
What happens to websites when their associated magazines shut down? Some just keep on going. Case in point - Razor Magazine.
Razor launched in November 2000 by editor in chief /CEO Richard Botto as a hip lifestyle title for twentysomething men. At its launch, Razor positioned itself as a diversion from laddie titles such as Dennis Publishing's Maxim and Emap's FHM. Instead, the title attempted to be a younger version of Condé Nast's GQ or Hearst Magazines' Esquire, covering fashion, tech, pop culture and celebrities without the gratuitous sex and slapstick bar humor.
Turns out young men didn't want a diversion from Maxim. The magazine shut down in September of '05. Who would have guessed?
Now I know Razor Magazine really has nothing to do with shaving, but I find it interesting that the website is still up and cheerfully beckoning you to browse its flashy content. It's a perfectly preserved digital death. That's got to be new concept.
Read more in this MediaWeek article from late last year, or visit Razor Magazine's site and click through the oddly fresh-looking stale content.
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Posted by Russell Neufeld at March 7, 2006 5:49 PM
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