April 1, 2006

Schick Announces the New Octo

We've just gotten ahold of plans for the new Schick Octo, an 8-bladed behemoth slated to be released one year from today. Clearly an attempt to leapfrog the Fusion and draw consumers away from switching, the Octo packs an impressive 8 razors in the cartridge head for the ultimate in close shaving.

In a move catering to the Gen-X/Xtreme crowd, the new Schick Octo will be available in eight colors - the standard ROYGBV six of the rainbow, plus Ultra Violet and Infra-Red. Says spokesman Hans Oberme:

Most razors appeal to a broad range of the spectrum. We're pushing the envelope with the Octo by capturing those who live on the fringe.

The new Schick Octo will hit US retail shelves 4/1/07, and have a suggested price of $12.99. Replacement blades will likely be ridiculously expensive.

Read More in: Brands | General News | Schick

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Posted by Russell Neufeld at April 1, 2006 11:25 AM
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