Introducing Cosmedicine from Sephora
Cosmedicine is a new line of skincare products based on a joint effort between Klinger Advanced Aesthetics, Sephora, and John's Hopkins Medicine. No, it's not shaving cream or aftershave, but it does represent an evolution in the development of skincare products, one that I think we'll see more of in the near future. The Cosmedicine line consists of moisturizers, toners, and various other creams, each tested with scientific rigor to prove their beneficial aspects.
Rather than relying exclusively on the traditional beauty measuring tool—the mirror—Klinger sought results based on scientific fact. Johns Hopkins Medicine, a world leader in healthcare, education, and research, consulted on the design and data analysis of clinical studies of this product.
I liken this to the approach that Billy Jealousy has taken by adding tiny silicon beads to their shaving cream, or King of Shaves with their micro-magnetically enhanced particles filled with vitamins. It's one thing to mix a bunch of ingredients and hope for a better shave; it's another to scientifically attack the problem and make use of the latest bio-technology.
The Cosmedicine collaboration was recently reviewed in the Wall Street Journal, however this link is only accessible if you are a paying subscriber. The line of Cosmedicines is available exclusively at Sephora and ranges from $35 to $85. If you're buying other products from Sephora before April 28th, 2006, include coupon code "TRUEBEAUTY" and get a free sample of Cosmedicine™'s Skin Fortifying Serum with your order. If you're interested in reading more, click on over to Sephora and check out the sections under "Learn More About This Brand".
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Posted by Russell Neufeld at April 10, 2006 8:27 AM