French Men Love Baxter's of California, Shouldn't You?
The April 7th issue of Women's Wear Daily contains an article entitled A French Focus on Men's Skin Care, which mentions Baxter's of California, a shaving brand we've featured here before. Sadly, the site requires a login, so unless you're a paying subscriber you're going to have to settle for squinting at the tiny font in the image on the right (which contains the full text). The basic gist of the article is this - the men's grooming business is seeing double-digit growth in France, fueled in part by niche brands such as Baxter's of California. Seems men are finally starting to take an interest in skin care, demanding a wider selection of high-quality products to choose from. They are also interested in trying new products from the smaller players who specialize in one area of skin care - like shaving.
We at ShavingStuff applaud this trend. It's high time we men had the variety and quality available in women's skin care products. That's one French movement we hope goes world-wide.
Read More in: Baxter | Brands | General News | Regular Shaving
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Posted by Russell Neufeld at April 17, 2006 7:55 AM
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