This Just In - a|MEN|ity
a|MEN|ity recently launched their new product line and we've been fortunate enough to receive several sample - The Balm, a moisturizer; Anti-Breakout Gel; and Gel Face Cleanser. They've got several other grooming products including Shave Cream and After Shave & Face Moisturizer.
a|MEN|ity's recently revamped product line is focused on quality and simplicity. Premium ingredients in a daily regime suitable for all. "Clean, shave, moisturize." 'Cause honestly, that's all most men really want to deal with. In fact
the Amenity team collected a list of over 100 male grievances. They distilled those to the six most common complaints and then set a team of leading chemists and doctors to the task of developing an ingredient complex that would work to combat each.
Any guess what the other 94 grievances are? Anyway, the upshot is Pro-Form 6 - six ingredients in various quantities which make up the foundation of all their new products. Think of them as the basic building blocks to a better you. Amino acids for grooming. The Justice League. Or don't think of them at all. Just clean, shave, moisturize with a|MEN|ity, and get on with your life.
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Posted by Russell Neufeld at October 30, 2006 8:44 AM