August 21, 2007

Old Spice Spices it Up

BodySprayPhotoAfterHours.jpgWhat does an "old" brand like Old Spice do to "spice" things up a little? (See how clever I was there?) Well, they put out some new products, throw their ads up on YouTube, and send some samples out to the blog-o-sphere. Who's on top of web 2.0? And even though these particular products are exactly shaving-related, a brand as venerated as Old Spice deserves to be paid attention to.

Now, if you haven't seen the latest "Ahoy" commercial, watch it via YouTube above. Yes, that is Duran Duran's Hungry Like the Wolf sung by Bruce Campbell doing his best William Shatner in a 70s-inspired James Bond Vegas hang out. Hello, ladies. Damn! You know that guy smells irresistible. I just hope Old Spice has captured that smell in their new line of body sprays.

We'll be trying out their new "After Hours" scent, which promises

The purpose of this particular Old Spice scent is to make sure you don't come home alone.

Nice! Now where's my tux?

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Posted by Russell Neufeld at August 21, 2007 8:31 AM
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