February 5, 2008

Introducing the Gillette Phenom Fusion Power Razor

GillettePhenom.jpgPop quiz! What do you do when you've got a hit product? If you've been a regular Shaving Stuff reader, you'd know the answer. If not, check out this post. The answer: release it again. And again. And again.

Two Superbowls ago in 2006 Gillette released the Gillette Fusion and Gillette Fusion Power, the world's first five-bladed razor. (Or six-bladed, depending on how you count the "Precision Trimmer" blade.) At last year's Superbowl Gillette released the Gillette Fusion Power Phantom, which included a slightly redesigned handle and a darker color scheme. Well, the Superbowl was two days ago, and guess what? Gillette introduced the Gillette Fusion Power Phenom.

Gillette Fusion Phenom and Gillette Fusion Power Phenom combine the breakthrough technology of the Gillette Fusion shaving system, with a cool new design featuring metallic blue and silver satin chrome handles.

Don't worry. It takes the same blades you've been using. And if you already have a Fusion Power or Fusion Power Phantom, don't feel the need to rush out and get the Phenom. That said, if you haven't tried any of the Fusion Power razors, you'll be in for a treat when you do. Personally, I think they rock.

So it's pretty clear we'll have another Fusion release at next year's Superbowl. And given the current trend of naming the new razors with the "ph" sound, I recommend next year's product be called the "Gillette Fusion Power Phoneme". Remember, you heard it here first.

Read More in: Brands | Gillette | Regular Shaving

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Posted by Russell Neufeld at February 5, 2008 8:00 AM
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