March 25, 2008

Men Drawn to Shaving Wars

newsObserver.jpgGot a call from Thomas Goldsmith of the North Carolina newspaper The News and Observer a while back. Thomas was looking to write a story on the reality behind all the claims of "world's best shave" and world's closest shave". How do they really know that?

Well, Gillette and Schick like to play their cards close to their vests. Pretty much the only scientific evidence around is in court hearings where the two companies sue each other (quite often, in fact). Goldsmith found that

deep in federal court records, it seems that the companies do get down to measuring micrometers of whisker length, if sometimes only as part of litigation. In 2005, Schick carried out its own tests to successfully challenge Gillette's claim that its M3Power razor caused facial hairs to "stand up," producing a better shave.

"Schick's study took place over three days and included 37 test subjects," a verdict in Schick's favor said. "With respect to each test subject, twenty hairs were measured before and after strokes with an M3 Power razor." Science did not support Gillette's "stand-up" claim, the court found.

Totally fascinating. I'd love to know more about the study.

Anyway, check out the whole article here for a little shaving history, a presidential shaving faux pas, and a quote from yours truly.

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Posted by Russell Neufeld at March 25, 2008 8:43 AM
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