Gillette Embraces Women's Inner Goddess
Here's an interesting little article from the New York Times on Gillette's recent launch of the Venus Embrace, the five-bladed women's razor meant to complement the men's Fusion. The article starts with the ad campaign Gillette and BBDO Worldwide have created, and the differences between marketing to men and women.
When Gillette pitches razors to men, it tends to emphasize technological innovations. But on the women's side, "we focus more on the emotional end benefits," Ms. Frivoll said.
To that end, the Venus Embrace brings out a woman's inner goddess - "Goddess of Communication" or "Goddess of Trailblazing". And lord knows goddesses want to look good. Anyway, here's how to market a woman's razor to a man:
The Venus Embrace has some slick design innovations. In addition to the five blades, it has a soft rubber handle and -- instead of the moisturizing strip above blades on many razors -- has upgraded to an oval-shaped Ribbon of Moisture that completely encircles the blades.
I think my level 15 paladin had a +4 Ribbon of Moisture. Hard to remember my junior high school days.
There are some interesting tidbits of information in the article. Definitely worth a read for the shaving-inclined. The only thing left out in my opinion is an explanation for how someone can go from designing jet engines at Rolls-Royce to becoming the director of the Gillette Technology Center in England.
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Posted by Russell Neufeld at April 9, 2008 8:45 AM