Gimme A Light - NXT Light Shave Gel
What do you do when you've got a great new product and zero advertising budget? Bake the advertising into the product. Here's a great article from the New York Times about NXT Light Shave Gel - men's grooming products that actually light up!
To call attention to themselves, the products, which are aimed at 18- to 24-year-old men, will glow on the shelves, inviting customers to pick them up. Every 15 seconds, a light-emitting diode (LED) in the bottom of the container flares on, stays lighted for a few seconds, then fades out.
Neat idea, and well thought out.
Each NXT light is powered by two or three AAA batteries, and a rolling switch turns off the contraption when it's upside down or sideways. The light will flash for about a year, so the product is shipped upside-down from its plant in China in boxes that say "This Side Up" in five languages.
NXT Light Shave Gel is aimed at men with sensitive skin. Those who need a light shave. Get it? And for $5, NXT Light Shave Gel is light on your wallet. Look for their products at Target, CVS, Wal*Mart, and other major retailers.
Read More in: Shaving Creams & Gels
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Posted by Russell Neufeld at June 12, 2008 8:17 AM
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