AdAge: U.S. Consumers Cut Down on Razor Use
Here's an interesting article from AdAge about the decline in razor sales.
[...] the real factors behind the slowing of the $3 billion-plus shaving business are an aging population, a decline in men shaving and better products that last longer, according to a recently released report by market-research firm Mintel.
I know all you conspiracy theorists are having a problem with that last one. Better shaving products that last longer? My foot! But apparently the latest Fusion and Quattro really last longer.
Another reason for the decline in sales is that young men are shaving less of their face, or shaving less period. It's more acceptable to have a "stubbled look", or to shave every few days. I'm in the latter camp. I rarely shave every day. Thanks more tolerant society!
And what about older men?
Older men and women need to shave less because of hormonal changes. And older people, particularly men, prefer electric razors because they're easier to handle, said Kat Fay, editor-senior analyst on the Mintel project.
My recent anecdotal evidence suggests this might be true. Got my father-in-law a Pulsonic and he loves it.
More good reading with some hard numbers from AdAge here.
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Posted by Russell Neufeld at July 14, 2008 8:34 AM
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