Ford To Advertise On Cans Of Barbasol Shaving Cream
You heard me right. Those classic barber-pole cans of Barbasol are carving out a 4x3 inch section for advertising, and the Ford Motor Company will have pole position.
With a shelf life of up to 90 days, companies can capitalize on multiple and recurrent impressions to promote their products, services and events. [...] Ford Motor Company is the first company to choose cans of Barbasol, promoting the inaugural season of the Ford Racing Mustang Challenge for the Miller Cup professional racing series. Ford's version of the can features a white Mustang on the front. The cans, which will be on shelves in August 2008
Now it seems to me that it would have been a much better option to advertise on cans of Miller beer, given that this is the Miller Cup. Then again I'm sure there's some legal regulation about advertising on beer, given that you can't advertise for beer on virtually anything, so shaving cream is the next logical choice. Makes perfect sense to me.
Love shaving? And racing? Win a "Free VIP weekend for two, at Miller Motorsports Park, for the Season Finale of the Mustang Challenge for the Miller Cup." Go to MustangChallenge.com/Barbasol for all the details.
Read the full press release at MarketWatch.
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Posted by Russell Neufeld at July 16, 2008 8:46 AM
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