November 20, 2008

This Just In - The Braun Series 7 Electric Razor

S7_790.jpgGot in a new Braun Series 7 the other day for testing. Looks an awful lot like last year's Braun Pulsonic. I have to admit I've been a little confused about all the different types of Braun electric razors. There's the Pulsonic, the Synchro, the Activator, the Cruzer, the Series 1, 3, 5, and 7. I can't figure them all out. Thankfully, someone at Braun couldn't either, and issued a branding overhaul. Welcome to order. The current line of Braun electric razors now fall into four distinct groups.

  • Series 1 offers smooth and convenient shaving, featuring ultra thin foil technology for an incredible shave at an affordable price. Series 1 shavers range in price from $34 - $39.
  • Series 3 is perfect for consumers seeking a smooth shave and an adaptable shaver. Featuring Braun's renowned 3-stage cutting system, Series 3 models incorporate Braun's Contour Hugging Head for extra smoothness. Series 3 shavers range in price from $64 to $119.
  • Series 5 provides a smooth and precise shave, incorporating Gillette Blade Technology and Braun's unique Power Comb to lift and cut problem hairs lying flat against the skin. Series 5 shavers are fully washable under running water and available with Braun's patented Clean&Renew™ system. This model also includes an adjustable long hair trimmer and comes in a variety of colors. Series 5 shavers range in price from $169 to $229.
  • Series 7 offers outstanding smoothness and skin comfort, with all the shaving tools needed to achieve Braun's most thorough and comfortable shave ever. Series 7's shaver head is the world's first with Pulsonic Technology, an active head oscillating at over 10,000 micro-vibrations per minute to help deliver Braun's closest shave ever. Series 7 shavers range in price from $249 to $289.

And for what it's worth, last year's kick-ass Pulsonic razor is now the Series 7. We wrote a bunch of positive reviews last year of the Pulsonic (scroll down a bit in that last link), and we're going to revisit the Series 7 to see if it still stands up. We're pretty confident it will, and we're recommending it in our upcoming holiday gift guide. Check back soon for a full re-review.

Read More in: Brands | Braun | Electric Shaving

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Posted by Russell Neufeld at November 20, 2008 8:27 AM
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