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I happened to catch this Barbasol commercial on YouTube, not the TV, so I can't judge it in context with other TV commercials, but it left me just shaking my head.
Give it a watch and tell me what you think:
Is this really going to get you to buy Barbasol? I don't get it. It's got cool 'wide open road' imagery, and semi-trailers, but it's not making me run for the Barbasol.
Are they trying to sell to truck drivers? Or are they selling to the wives?
Leave a comment and explain this to me, please. Maybe I'm dense.
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Posted by Derek Markham at January 8, 2010 12:03 PM
Comments
I think the most important part of this commercial is the inclusion of pancakes in the penultimate shot. Obviously, a close shave with Barbasol will garner you two things.
#1: Ridiculously hot women who wear flannel shirts to bed and make sure to do their hair and makeup prior to going to sleep.
#2: Pancakes.
Close Shave or Big Miss?
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