January 12, 2010

Titan Razor: All In One, but Why?

titan.jpgIt has recently come to my attention that a disposable razor that also dispenses shaving cream is growing in popularity and has been picked up by both Target and Walgreens: the ShaveMate Titan and Diva (the women's version). I haven't actually used one of these, but after looking at it and trying to see what practical benefit it could possibly have, I came away feeling that while it's creative, it just doesn't make sense for most of us.

The Titan has a multiblade razor at the top, and the handle also serves as a shaving cream dispenser (the website says it has "real" shaving cream - I'm glad they didn't use fake shaving cream...). The company says that this feature gives you a week's worth of shaves with no "messy rusty rings on the counter" and also says it prevents the need for extra cans of shaving cream in showers or on crowded countertops.

OK, that may be true. It may cut down on the crowding factor, if you are pressed for space. And I can see a market for the traveler who forgot to pack his razor, or for active duty military, or for disaster relief, but I just don't see how this can be a useful product for most men.

For one thing, it's a disposable razor, and will need to be thrown out after a week or so, and the fact that the handle and shaving cream dispenser unit get thrown out as well makes me see this as extremely wasteful.

And I just have to wonder if the blades get dull before the cream is empty, or will the cream run out before the blades are dull? Either way, I could see the tendency to want to hang on to a razor just because it had shaving cream left inside that I could use, which means that I would then have two of these on my counter.

Another issue I have is that I imagine we'll see lots of these end up half used in airport and hotel trashcans, due to people not wanting to pack them, and I just don't see the upside to having more plastic trash. My personal preference, a DE safety razor, needs only one single blade to be replaced when it's dull, and that's one other reason I really like it.

The selling points for the Titan also include the S3 Flex-Neck 'technology', which is just a fancy name for saying that the razor flexes at the head to follow the contours of your face. My razor doesn't do that, but I still get a great shave, so I don't see the plus in this unless you're a lazy shaver.

Having said all that, I do think the Titan is a creative idea, but I just think it's more of a gimmick or an impulse travel purchase rather than a reliable razor for daily shaving.

What do you think? Leave me a comment.

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Posted by Derek Markham at January 12, 2010 10:53 AM
Recent Comments

The Titan razor is fantastic. The shaving cream in the handle is a neat little option in a pinch but the key is the 6 blade razor. I've been using the same blade now since the middle of August. One blade almost three months and it still shaves like I opened the package yesterday!. I'm saving a ton of money not buying blades once a month from a famous named competitor. The Titan razor is a great product.

Posted by: Jim at November 8, 2010 12:36 AM

This is not a new idea. Over 20 years ago I picked up a number of Le Shave travel razors, made in Japan, with the foam built into the half inch diamter handle on clearance with the idea of using them for travel, and I still have some left, though as you can imagine the 0.7 oz. shaving cream has now liquified.

Several years later I ordered the only other version I've ever seen from a catalog. It was much more compact, pen size in fact, holding less foam and with a blade that could be rotated vertical for fitting into the pen like cap.

Interestingly, both came with a two-bladed replaceable cartridge that would fit a Gillette Trac II.

In my experience they did the job for a Trac II or disposable razor user, trying to pack as light as possible, both blade and shaving cream lasting about a week or so.

Obviously, a Trac II user could take an extra blade or sample shaving cream can along in order to deal with one or the other getting used up first.

My biggest question about this item (I see on Amazon they make a Diva set for the ladies, too) would be whether the blade cartridge is replaceable or built into the handle and if replaceable, by what kind of cartridge?

Posted by: FredTownWard at February 1, 2010 2:02 PM
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