February 25, 2010

Beauty Products for Men: A Fast-Growing Industry

beauty .jpg

From the Globe and Mail:

"The challenge in the fast-growing men's beauty segment is to find ways to wrap a quintessentially feminine product in masculine hues and lingo. It's a world in which eyeliner becomes "guyliner," anti-wrinkle cream turns into moisturizer, and bronzer changes to "power bronze."

"Some men will call it 'skin care' but no one calls it 'beauty care' or 'beauty products,' " said Mr. Lau, who has worked on Dove women's skincare lines at giant Unilever. "It's not the word they want to use."

Men and beauty in the same sentence - what a concept!

Read the rest of the post here: For guys, it's not beauty, it's, er, grooming

Image: sunshinecity at Flickr

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Posted by Derek Markham at February 25, 2010 11:58 AM
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