April 16, 2010

Beards Gain Trust

tinhatbeard.jpgWant to appear more trustworthy? Gain credibility? You might want to consider growing a beard. The Chronicle of Higher Education reports:

"The way you gain people's trust is to earn it over time by repeatedly proving that you deserve it. That, or grow a beard.

A recent study in the Journal of Marketing Communications found that men with beards were deemed more credible than those who were clean-shaven."

One exception: underwear. We don't want to buy our drawers from hairy guys, says the study. Men with beards were "slightly less effective than smooth-cheeked fellows in underwear advertisements."

Image: jasonawhite at Flickr

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Posted by Derek Markham at April 16, 2010 11:13 AM
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