The Man of 1000 Faces campaign, which launched this week, was created to promote Schick's new Quattro Titanium Freestyle razor.
From the website, Man of 1000 Faces, you are taken to a Facebook page where you can participate in the Shave Off challenge. The challenge requires you to copy and beat the facial hairstyle of the man displayed on the landing page and upload your image to be voted on. The website also features comedic video content, shaving tips and a soon-to-be-released iPad and iPhone App.
Weekly winners will receive $1000, with those who attempt to beat the style by coming up with their own being in the running for a major prize of $15,000.