July 26, 2010

Gillette Fusion ProGlide Ambassadors Hit the Road

To help spread the word about the launch of the new Fusion ProGlide razor, Gillette held a contest to find two "regular guys" to serve as the latest brand ambassadors, and to hit the road to get skeptical men across the U.S. to try out ProGlide.

The winners, Jason and Adam, have started their six week journey, which has already taken them to VIP destinations such as the ESPYS in LA, the Vegas strip, and the MLB All-Star Game. They've started blogging about their adventures at ProGlide Summer Job and tweeting along the way @proglideusj. These "two regular guys" are being given insane access to events and celebrities on top of the $50K they'll make for this job.

"We were two ProGlide skeptics who came to see the light. Now we're Gillette ambassadors enjoying VIP access to big time sporting events, sports stars, Hollywood studios and music festivals as we travel around North America challenging other guys to feel how ProGlide turns shaving into gliding."

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Posted by Derek Markham at July 26, 2010 7:05 AM
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