October 4, 2010

Gillette's 34 Cent Razor: Only in India

gilletteguard.jpgWaiting for the $ .34 razor?

You'll have to go to India (or invest in a safety razor):

From the Consumerist:

"While here in the States -- and in many parts of the world -- Gillette is known for pricier devices like its Fusion ProGlide razors that will cost you upwards of $10-11 just for the handle and one blade (and replacement blades costing $2-3 each), the company is attempting to go the opposite route in India, where it is now selling a razor that costs the equivalent of $.34, with replacement blades going for only $.11 each.

Procter & Gamble, Gillette's parent company, says they first figured out what the customers in India were willing to pay for a razor and then aimed to give them the best razor they could get for that price."

Read the full scoop at the Wall Street Journal.

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Posted by Derek Markham at October 4, 2010 12:23 PM

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