October 6, 2010

Gillette's Twitter Twins Gauge Beard Approval

gillettetwins.jpgGillette is using identical twins, one with whiskers and one without, to find out how people feel about facial hair:

"The campaign from Gillette features identical twins Dean and George Georgiades, one of whom is clean shaven while the other has a beard. It sets them task to see which the general public prefers.

The experiment will be documented and shown online, mainly via Twitter through Gillette's profile. The twins will tackle challenges such as discovering whether shop assistants are more helpful to the bearded or not, and a pasta-eating competition."

The results depend on which twin has the most followers on Twitter: either @georgiogeo or @dino_geo.

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Posted by Derek Markham at October 6, 2010 5:10 AM
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