Out with Metrosexual, in with the 4D Man
"We've read about the urban playboy, the new lad, the soft lad, the metropolitan and the Spurmo (Single Proud Unmarried Man Over Thirty). There was also the himbo, the mIMbo (male instant-messaging boy) and the notion of "mandom" - a kind of girl power for men who use hair gel.
Whether you considered yourself to be more of a "retrosexual" than an "übersexual" (the latter featuring in a 2005 report by advertising agency JWT ominously entitled The Future of Men), or even a "pomosexual", we were apparently living through a "menaissance" in which we indulged in "manscaping" (ie, shaving and washing). Even straight-as-a-die A-types could enjoy an unashamed "bromance", which in everyday language is known as a friendship.
So far, so marketing. But what maketh a man in the mirror of the media today?
Check out the rest of the article: From Lad to 4D man: The ever-changing face of modern masculinity
Image: Steve Punter at Flickr
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Posted by Derek Markham at November 15, 2010 5:02 PM