A Sunscreen for Men Who Don't Like Sunscreen

According to a poll by MenScience, most men don't regularly use sunscreen, even though they understand the importance of protection from the sun.
"MenScience conducted a poll of 167 men, ages 20 to 55, and asked them about their sunscreen usage. While most men agreed that sunscreen was necessary (90% of respondents) and regret not using it in the past (57% of respondents), less than half of the men polled actually used a sunscreen daily. One-third of men didn't use a sunscreen because they preferred to look tan, even if it caused skin problems later on in life, and almost half of the men didn't wear sunscreen because they did not like the way it felt."
MenScience believes they have the answer to those kinds of objections to sunscreen in their TiO2 Sunblock SPF30, which is "lightweight and non-greasy ... absorbs immediately and dries invisibly and matte on the skin." TiO2 Sunblock also includes allantoin and aloe for moisturizing, and antioxidants from green tea and vitamin E to help repair sun-damage to the skin.
Check it out here: TiO2 Sunblock SPF30
Image: michael_maitland_rhodes at Flickr
Read More in: MenScience
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Posted by Derek Markham at February 18, 2011 1:31 PM