Pacific Shaving Company Turns Budweiser Campaign on its Head
Inspired by Budweiser's "Grow One, Save a Million" campaign which asks guys to save water by not shaving, Pacific Shaving Company is asking beer drinkers across America to help save an additional one million gallons of water by drinking two fewer beers a week between now and World Environment Day (June 5).
In 2009, the leading global brewer sold more than 10 billion gallons of beer, of which water is a key ingredient. Pacific Shaving's just-formed Clean Cut, Clean Living initiative encourages consumers to get involved and save roughly 24 ounces of water each week by simply having a couple less cold ones.
Pacific Shaving understands that most of us need to shave every day. But the happy hour beer is optional. Consumers can visit Pacific Shaving's Facebook page to make the pledge and share the program with Facebook friends. For every pledge made between now and June 5th, the company will plant a tree. So let's each do our part to minimize the approximately 27 million gallons of water used each day in the brewing process by passing on the casual beer between now and World Environment Day.
When it comes to shaving, you can also do your part in conserving water by shaving at the sink and turning the faucet off. When it comes to the environment, Pacific Shaving Company is proud of the fact its line of natural, safe and eco-friendly shaving essentials is manufactured in the USA and uses minimal packaging. The company also works with Trees for the Future to plant a tree for every purchase.
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Posted by Derek Markham at May 24, 2011 5:46 PM