June 13, 2011

The Latest Shaving Gimmick You Can Safely Ignore: Scented Razors

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Like just about every other industry, manufacturers of shaving gear are getting caught up in marketing gimmicks, hoping that we'll buy before we notice that that's what they are: gimmicks. This week's perpetrator is Schick.

"Schick is introducing what it says is the first men's scented razor, the Xtreme3 Refresh, and rolling it out with scratch-and-sniff packaging, an online marketing campaign and a partnership deal with a Nascar driver, Martin Truex Jr."

Seriously, Schick? What happened to focusing on getting a great shave? Evidently it doesn't matter how well your razor shaves, as long as it smells like it does...

The handle of the razor (rubber, of course), is embedded with a fragrance which is supposed to evoke the feeling of just having shaved - a scent said to have notes of rosemary, spearmint, and citrus.

To this shaving enthusiast, nothing could be more annoying than a disposable razor, except a disposable razor which has its own smell.

What do you think about scented razors?

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Posted by Derek Markham at June 13, 2011 10:20 AM

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