June 13, 2011

The Latest Shaving Gimmick You Can Safely Ignore: Scented Razors

Like just about every other industry, manufacturers of shaving gear are getting caught up in marketing gimmicks, hoping that we'll buy before we notice that that's what they are: gimmicks. This week's perpetrator is Schick.

"Schick is introducing what it says is the first men's scented razor, the Xtreme3 Refresh, and rolling it out with scratch-and-sniff packaging, an online marketing campaign and a partnership deal with a Nascar driver, Martin Truex Jr."

Seriously, Schick? What happened to focusing on getting a great shave? Evidently it doesn't matter how well your razor shaves, as long as it smells like it does...

The handle of the razor (rubber, of course), is embedded with a fragrance which is supposed to evoke the feeling of just having shaved - a scent said to have notes of rosemary, spearmint, and citrus.

To this shaving enthusiast, nothing could be more annoying than a disposable razor, except a disposable razor which has its own smell.

What do you think about scented razors?

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Posted by Derek Markham at June 13, 2011 10:20 AM
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