June 23, 2011

The Pube Towel Campaign from Gillette

GiletteFusionTowel.jpg

"In summer, we spread the towels in parks, next to lakes, rivers, at outdoor swimming pools and on green areas, all around Germany. As soon as the towels were placed on grass, the grass stalks sprout out of the holes. It aroused people's attention, and prompted them to shave."

BBDO Germany created this campaign for Gillette in Europe - does it make you want to buy a razor? Or simply take one of these towels home with you?

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Posted by Derek Markham at June 23, 2011 9:24 AM

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