Schick Japan Tempts Young Shavers with Anime Figure
It's always interesting to me to see how companies market their products in other countries. We see advertising and marketing promotions targeted to us in the region where we live but we rarely see how it's done elsewhere. The new Schick One Piece promotion in Japan is a bit different than one we'd see here in the U.S.:
"The Schick One Piece Campaign seeks to piggyback on the success of "One Piece", "the most popular manga series of all time in Japan and one of the most popular manga series worldwide" according to Wikipedia.
With over 230 million volumes of the series having been sold since its inception in August of 1997, One Piece boasts enviable name recognition among Schick Japan's target market: young men reaching for their first razor."
Read the full article: Schick Japan Animates Your Shave with a 'One Piece' Anime Action Figure
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Posted by Derek Markham at June 28, 2011 5:04 PM