June 28, 2011

Schick Japan Tempts Young Shavers with Anime Figure

schickonepiece.jpgIt's always interesting to me to see how companies market their products in other countries. We see advertising and marketing promotions targeted to us in the region where we live but we rarely see how it's done elsewhere. The new Schick One Piece promotion in Japan is a bit different than one we'd see here in the U.S.:

"The Schick One Piece Campaign seeks to piggyback on the success of "One Piece", "the most popular manga series of all time in Japan and one of the most popular manga series worldwide" according to Wikipedia.

With over 230 million volumes of the series having been sold since its inception in August of 1997, One Piece boasts enviable name recognition among Schick Japan's target market: young men reaching for their first razor."

Read the full article: Schick Japan Animates Your Shave with a 'One Piece' Anime Action Figure

Read More in: Schick

Share this Article with others: social bookmarking

Related Articles:

Came straight to this page? Visit Shaving Stuff for all the latest news.

Posted by Derek Markham at June 28, 2011 5:04 PM
Recent Comments

Post a comment

Remember personal info?

Please enter the letter "y" in the field below:
Please press Post only once. Submission of comments takes up to 20 seconds because of Spam Filtering.

Join the Mailing List Mailing List
Enter your Email

Powered by FeedBlitz
Subscribe - RSS

facebook_badge.jpg twitter_badge.jpg

Site Navigation

Visit our other properties at Blogpire.com!




This weblog is licensed under a Creative Commons License.

Powered by
Movable Type 6.3.6
All items Copyright © 1999-2017 Blogpire Productions. Please read our Disclaimer and Privacy Policy