August 15, 2011

Beards and Credibility

beardandparrot.jpgHow do you build trust? Maybe with some fashionable facial hair:

"The way you gain people's trust is to earn it over time by repeatedly proving that you deserve it. That, or grow a beard.

A recent study in the Journal of Marketing Communications found that men with beards were deemed more credible than those who were clean-shaven."

Read the article: The Trustworthiness of Beards
Image: kevindooley at Flickr

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Posted by Derek Markham at August 15, 2011 1:48 PM
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