October 24, 2011

The Irritations of Modern Life

irritationdefense.JPGA new survey sponsored by Gillette finds 57% of those in the UK are irritated every single day of the year.

57% of those surveyed admit to feeling irritated every day, and research revealed that it's their fellow countrymen that are actually causing them to be annoyed. The top irritations? They can't stand other people being rude to them, people's lack of hygiene, and poor customer service.

"The trappings of Modern Day living can also bring irritation into our lives, causing many of us unwanted stress. When technology fails it really gets on our nerves with the population ranking broken phones (22%) and computers (30%) as more irritating than a car breaking down (18%) - suggesting we as a country are relying too heavily on our technology."

The release of the survey marks the launch of Gillette's new 'Irritation Defense' range, which is said to help defend against five signs of shaving irritation, something that affects 82% of men worldwide every day.

According to the survey, morning is the worst time. Out of the 3,000 people surveyed nearly ¾ of them admit to being at their worst between 7 and 9 am.

"People are most irritable in the morning because the brain is waking up and subconsciously setting out a plan for the day, if things don't go according to this plan it upsets the balance of the brain which can lead to irritation and stress!" - Jo Hemmings, behavioural psychologist

The strangest annoyances revealed in the survey tend to be observational irritations regarding modern day living in the UK with things like skinny jeans and organic food listed amongst their bugbears.

Find out more about Gillette's Irritation Defense

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Posted by Derek Markham at October 24, 2011 10:05 AM
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