January 23, 2012

Gillette Fusion Proglide Styler Now Shipping

proglidestyler.jpgGillette's latest grooming product, the Fusion Proglide Styler, is being released on February 1st, and this new 3-in-1 shaving device could be the one razor to rule them all.

"Master your style with one easy tool, the Gillette Fusion Proglide Styler. Trim with Braun engineered technology. Slim and easy to maneuver for even trimming. Shave with Fusion Proglide power for incredible comfort and closeness. Edge with precision edging Blade. Designed for crisp, defined lines."

Find out more: Gillette Fusion ProGlide 3 In 1 Styler, Special Pack

Derek Markham at Permalink | Comments (1) | social bookmarking

October 24, 2011

The Irritations of Modern Life

irritationdefense.JPGA new survey sponsored by Gillette finds 57% of those in the UK are irritated every single day of the year.

57% of those surveyed admit to feeling irritated every day, and research revealed that it's their fellow countrymen that are actually causing them to be annoyed. The top irritations? They can't stand other people being rude to them, people's lack of hygiene, and poor customer service.

"The trappings of Modern Day living can also bring irritation into our lives, causing many of us unwanted stress. When technology fails it really gets on our nerves with the population ranking broken phones (22%) and computers (30%) as more irritating than a car breaking down (18%) - suggesting we as a country are relying too heavily on our technology."

The release of the survey marks the launch of Gillette's new 'Irritation Defense' range, which is said to help defend against five signs of shaving irritation, something that affects 82% of men worldwide every day.

According to the survey, morning is the worst time. Out of the 3,000 people surveyed nearly ¾ of them admit to being at their worst between 7 and 9 am.

"People are most irritable in the morning because the brain is waking up and subconsciously setting out a plan for the day, if things don't go according to this plan it upsets the balance of the brain which can lead to irritation and stress!" - Jo Hemmings, behavioural psychologist

The strangest annoyances revealed in the survey tend to be observational irritations regarding modern day living in the UK with things like skinny jeans and organic food listed amongst their bugbears.

Find out more about Gillette's Irritation Defense

Derek Markham at Permalink | Comments (0) | social bookmarking

August 10, 2011

Hot Deal: 41% Off Gillette MACH3 Cartridges, 15-Count

MACH3cartridges.jpgAre you a MACH3 user? Then you'll love this hot deal on cartridges for that razor:

Right now, you can pick up a 15 count package of MACH3 cartridges for just $33.79, which is a whopping 41% off of the regular price of $57.24!

Derek Markham at Permalink | Comments (0) | social bookmarking

July 11, 2011

Gillette Honors Derek Jeter's 3000th Hit with Crowdsourced Card

Want to personally congratulate Derek Jeter on his latest milestone? Gillette is making it happen:

New York Yankee star Jeter has long been a pitch-man for Gillette, the Boston-based razor-blade brand. So Gillette has decided to pay tribute to Jeter on the occasion of his 3,000th career hit, something Jeter did in a ball game on Saturday. In honor of this grand event, Gillette has placed 15-foot-tall congratulatory card in New York's Grand Central Station.

For today only, Jeter fans can join Gillette in saluting the Yankee star. Thanks to Gillette's use of social media, fans can submit a tweet using the hashtag #GilletteJeterCard or they can post a message to Gillette's Facebook page.

And if you happen to be in NYC, you can show up Grand Central Station and sign the card yourself.

Image: Rubenstein at Flickr

Derek Markham at Permalink | Comments (0) | social bookmarking

June 23, 2011

The Pube Towel Campaign from Gillette


"In summer, we spread the towels in parks, next to lakes, rivers, at outdoor swimming pools and on green areas, all around Germany. As soon as the towels were placed on grass, the grass stalks sprout out of the holes. It aroused people's attention, and prompted them to shave."

BBDO Germany created this campaign for Gillette in Europe - does it make you want to buy a razor? Or simply take one of these towels home with you?

Derek Markham at Permalink | Comments (0) | social bookmarking

June 20, 2011

The First Ad Campaign Written on a Beard Hair

Derek Markham at Permalink | Comments (0) | social bookmarking

May 13, 2011

Take the Fusion ProGlide Challenge with a Free Razor

Fusion ProGlide Power
How does your razor measure up against the Gillette Fusion ProGlide? Take the ProGlide Challenge and find out with a free razor!

Get Adobe Flash player

Share your thoughts on the ProGlide with Gillette on Twitter (hashtag #ProGlideChallenge) or Facebook!

Derek Markham at Permalink | Comments (0) | social bookmarking

February 25, 2011

World's Biggest Shave: Featuring Derek Jeter

Precision grooming on a grand scale. Check out the world's largest 5 o'clock shadow on Major League Baseball's Derek Jeter.

Derek Markham at Permalink | Comments (0) | social bookmarking

February 8, 2011

Enter to Win: Perfect Gentleman's Guide Giveaway from Gillette

Valentine's Day can be a nightmare for some of us - from trying to plan a romantic date to finding the perfect present and dressing for success, there are countless opportunities for us to screw up what can be a great night for you and your lover.

But Gillette has put together "The Perfect Gentleman's Guide to Valentine's Day" which includes all of the essentials for a successful evening, and a lucky ShavingStuff reader is going to win one;

Gillette's "The Perfect Gentleman's Guide" has everything to create an amazing Valentine's Day, including:

  • $100 AMEX gift card to pay for the romantic dinner - take her somewhere nice!

  • A heart-shaped box of chocolates to enjoy after

  • Gillette Fresh + Clean Body Wash in two new scents, Arctic Ice and Cool Wave that extend just-out-of-the-shower freshness beyond the shower

  • Gillette Odor Shield antiperspirant and deodorant to provide odor protection in the most high pressure situations

Gillette is also lending some of their expertise to "The Perfect Gentleman's Guide," to share grooming and fashion, shopping and gifting, and date secrets with men. Small pieces of advice can make or break the night for guys. A piece of simple advice, "use Gillette Fresh + Clean Body Wash for that just-out-of-the-shower freshness that lasts, and your date will love the new scent," can be the difference between getting lucky and total disaster.

To enter for your chance to win this Perfect Gentleman's Guide gift package, leave us a comment here telling us how you plan to celebrate V-Day with your lover. Giveaway ends at midnight on Thursday, February 10th, so don't wait!

Derek Markham at Permalink | Comments (15) | social bookmarking

January 21, 2011

Forge a New You - with an 80 Blade Razor

From Gillette UK:

"You might have seen our recent advertising which says 'We will not be adding more blades'. New Gillette">Gillette Fusion ProGlide won't have extra blades, it features better blades -- and a better shave.

But we thought it would be fun to let our imagination go wild and see what would happen if we did indeed, 'just add more blades'. Check out the advert for 'New Gillette MagmaCore Extreme'!"

Derek Markham at Permalink | Comments (0) | social bookmarking

January 13, 2011

Gillette Fusion ProGlide Challenge Parody (video)

What do you think about the new Gillette Fusion Proglide?

Derek Markham at Permalink | Comments (0) | social bookmarking

January 7, 2011

Gillette Young Guns Class of 2011: Exclusive Sneak Peek


The new Gillette Young Guns have been announced and their commercial airs this weekend, 1/8, during the first Wild Card game. The Gillette Young Guns represent the next class of great performers. These up-and-coming athletes were chosen based on their individual sporting accomplishments, future potential and strong leadership qualities.

The 2011 class includes: Football's Matt Ryan and Ray Rice, Baseball's Evan Longoria and Carlos González, and Auto Racing's Denny Hamlin and Kyle Busch.

Derek Markham at Permalink | Comments (0) | social bookmarking

December 23, 2010

Gillette Odor Shield Giveaway

OdorShieldGiveaway.JPGThe good folks at Gillette have arranged for an Odor Shield Holiday Giveaway here on Shaving Stuff:

The Odor Shield Holiday Giveaway includes two units Gillette Odor Shield Anti-perspirant/Deodorant, two units of Gillette Odor Shield Body Wash, and a $100 American Express Gift Card to help with holiday shopping and bills!

To enter to win, leave me a comment here with your most stressful holiday story (or situation), and I'll pick the winner on Sunday evening (12/26/2010).

Derek Markham at Permalink | Comments (4) | social bookmarking

October 6, 2010

Gillette's Twitter Twins Gauge Beard Approval

gillettetwins.jpgGillette is using identical twins, one with whiskers and one without, to find out how people feel about facial hair:

"The campaign from Gillette features identical twins Dean and George Georgiades, one of whom is clean shaven while the other has a beard. It sets them task to see which the general public prefers.

The experiment will be documented and shown online, mainly via Twitter through Gillette's profile. The twins will tackle challenges such as discovering whether shop assistants are more helpful to the bearded or not, and a pasta-eating competition."

The results depend on which twin has the most followers on Twitter: either @georgiogeo or @dino_geo.

Derek Markham at Permalink | Comments (0) | social bookmarking

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