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And the timeline of Gillette shaving 'firsts' is in there, starting with King C. Gillette's invention of the safety razor with disposable blades in 1901, and then in 1904 Gillette receiving the first U.S. patent on the safety razor and selling 90,000 razors and 12 million blades that year.
"Shaving doesn't just cause painful nicks on the neck or under the nose either -- it bleeds your pockets too. The price of razors and blades varies enormously, depending on the brand and store you buy them in."
Any readers swear by the Mach III? What do you like about it?
33% of U.S. men ages 24-34 shave, wax or trim hair below the neck
60% of US. Men said one of the best reasons to body groom is to appear more attractive to a potential partner and nearly as many (57%) say that the best reason to body groom is to feel more confident
57% of men would likely change their body grooming practices if they received a negative reaction from a sexual partner
47% of women perceive a man who body grooms as confident (as opposed to metrosexual or feminine)
55% of men feel most comfortable seeking a significant other's advice about body grooming
66% of men never discuss body grooming with their friends
What do you think about it? Leave us a comment and tell us how you feel about manscaping.
Right now, the Gillette Men's Mach3 Cartridge 12-Pack is available at Amazon for $18.18. If you buy three 12-packs (36 total cartridges) for $54.54, you get free shipping. Even better, use coupon code "MAR9GWII" for a grand total of $44.54. That's only $1.24 per cartridge!
"Made for use with the Mach3 razor, Gillette Mach3 Cartridges feature three blades that offer a close, comfortable shave. Each blade is specially positioned to extend gradually closer to your beard, resulting in fewer strokes. Plus, each of these blades has a patented DLC Comfort Edge, which means less irritation every time you shave. It's also easy to know when to change blades: the advanced indicator lubricating strip includes a blue stripe that fades away when you are no longer getting the optimal MACH3 shaving experience."
25% Off Gillette Two-fers and a Philips Bodygroom Deal
If you're a fan of Gillette razors, right now you can get 25% off two or more eligible razors or cartridges, plus free shipping with orders over $25. Just enter the coupon code "FEB9GILL"
Living inside the handle is the onboard microchip, which creates an entirely new platform of technology that improves the system's performance and brings electronics to wet shaving for the first time.
Two of the Fusion razors come to $16.48 after the discount. The Gillette deals are good through February 28.
Ready for some manscaping?
From Philips Norelco comes the BG2020 Bodygroom Shaver, now for only $35, with free shipping.
The Philips Norelco BG2020 Bodygroom Shaver is the All-in-One grooming solution, exclusively for men that safely trims and shaves all body zones. With the Bodygroom, men can trim and shave hair from their chest & abs, underarms, groin area, legs, back and shoulders. Bodygroom features the very latest technology and ergonomic design to offer a convenient, easy and pain-free way to remove and trim body hair. Bodygroom's advanced design allows for it to be used wet or dry and even in the shower. Its hypoallergenic foil protects even the most sensitive skin against nicks, cuts or irritation, and its stainless-steel blades ensure long-lasting performance.
If you really want to get the full set-up, add the MANGROOMER Do-It-Yourself Electric Back Hair Shaver and the Panasonic ER421KC Nose and Ear Hair Trimmer to your order of the Bodygroom, and save almost $20.
Calling all sculptors! Calling all artists! Gillette's World Shaving Headquarters, located just a few miles from my humble abode, is getting an extreme makeover. And the piece de resistance could be made by you!
P&G/Gillette is undertaking the most significant renovation of its World Shaving Headquarters in its 100-year history. When complete, the 33-acre site, located in South Boston, will house P&G/Gillette's Research and Development, Engineering, Manufacturing, Marketing and business support. To mark the significance of this endeavor, the Company is launching a single-phased design competition for a signature sculpture or landmark icon to mark the entry to the World Shaving Headquarters complex.
Think you got a shaving-inspired "signature sculpture" in you? You've got until October 6th to submit your designs. Details are at GilletteDesignCompetition.com. Good luck!
If you're still somewhere between old-school and new-school, shaving with a Mach3, here's a great deal on Mach3 blades at Amazon. $13.65 for an 8-pack, and shipping is free. Not too shabby. Yeah, yeah, I know all you razor blade shavers are paying pennies per blade, but some of us have bought into the Gillette business model and won't give up our cartridges.
Mach3 blades will fit any of the Mach3 razors, powered or unpowered, original, Turbo, and Grease Lightin'. If you're still tripling down with Gillette, stock up now.
Checking Back In On The Search for the Next Phenom
I'll admit it. I have a special place in my heart for juggling. I used to juggle. (Nerd alert!) Balls, pins, even handkerchiefs. Perhaps I should have tried razors.
This kid jeremy923 kicks some major ass on Gillette's Search for the Next Phenom contest. What's he got in the air? Five balls? Seven balls? Gee, that's a hell of a lot more impressive than that kid who made two free throws in a row from the end of his driveway. Sorry, not that exciting, free-throwing-kid. Learn to juggle.
A quick runner-up mention to the guy who shoots a bow and arrow using his legs and hits a moving target while spinning a basketball. Definitely the most unique thing I've seen in the contest. I don't think he's going to win, but he's definitely cornered the market.
Now, back to that juggling kid. If only he were old enough to shave... He'd be a shoo-in.
A couple days ago we blogged about the Gillette Trickstars 08 contest on YouTube where your video of you being tricky could win you fame and fortune. Or maybe a Phenom. Turns out Trickstars is a European contest. But fear not, citizens of North America. The Search for the Next Phenom is for you!
Yes, we interrupt this normally scheduled Celebrity Facial Hair Friday to bring you not one but three celebrities - Roger Federer, Tiger Woods, and Thierry Henry. And this time, it's personal.
Create a video of 90 seconds or less showcasing your skill in a ball sport. Your video may include the biggies--basketball, baseball, soccer, football, golf, tennis--the lesser obvious ones-- volleyball, water polo, cricket, rugby, croquet--and even the fooseballs and Super Balls of the world. You can kick it, throw it, shoot it, catch it, juggle it, dribble it, heck do a dance with it if you like. If you're phenomenal enough, you could win.
What could you win? A cool 30 grand. Or a Blu-Ray DVD player. Or a 42" plasma. Or more. You've got until May 20th to upload your video, so start practicing. Based on the videos that have already been submitted, you've still got plenty of chances to win.
(A word to all you bowlers out there - don't include any cuts in your videos. Show me three strikes on three lanes in a single cut. Then I'll be impressed. Otherwise, I ain't buying it.)
In this corner... weighing in at a "reassuring" six ounces... with a retail price of $270... forget the brains, this thing is all brawn... it's the Braun Pulsonic!!!
And in this corner... weighing far less... with a retail price of $13... harnessing the power of the atom... it's the Gillette Fusion!!!
Gentlemen, start your vibrations. It's shavin' time!
Sure, some men prefer the convenience of an electric shaver, in which case we'd recommend the Pulsonic, the gold standard of face mowers. But for a flawless shave that won't mar your mug, we'd opt for the Fusion. One caveat is the steep cost, as with most razors, of the replacement blades: $14 for a package of four. In the long run, the Fusion could end up costing you more than the Pulsonic, so it's no bargain: just a better shaver.
Read a full account of the bout at this Business Week article. (Pulsonic v Fusion starts on page 3.)
Here's an interesting little article from the New York Times on Gillette's recent launch of the Venus Embrace, the five-bladed women's razor meant to complement the men's Fusion. The article starts with the ad campaign Gillette and BBDO Worldwide have created, and the differences between marketing to men and women.
When Gillette pitches razors to men, it tends to emphasize technological innovations. But on the women's side, "we focus more on the emotional end benefits," Ms. Frivoll said.
To that end, the Venus Embrace brings out a woman's inner goddess - "Goddess of Communication" or "Goddess of Trailblazing". And lord knows goddesses want to look good. Anyway, here's how to market a woman's razor to a man:
The Venus Embrace has some slick design innovations. In addition to the five blades, it has a soft rubber handle and -- instead of the moisturizing strip above blades on many razors -- has upgraded to an oval-shaped Ribbon of Moisture that completely encircles the blades.
I think my level 15 paladin had a +4 Ribbon of Moisture. Hard to remember my junior high school days.
There are some interesting tidbits of information in the article. Definitely worth a read for the shaving-inclined. The only thing left out in my opinion is an explanation for how someone can go from designing jet engines at Rolls-Royce to becoming the director of the Gillette Technology Center in England.
Hmm... weren't we just talking about Schick's YouTube contest? Seems like all the major players are flocking to the 'Tube.
Gillette is running its Gillette Trickstars 08 contest where you, yes you!, can win fame, fortune, and Fusions. Just upload a video of yourself doing something sporty and tricky, and who knows? You could score big!
Check out the full set of video submissions at youtube.com/user/gillettetrickstars and see which is your favorite. Or even better, film your kick-ass self doing something awesome and win!
Introducing the Gillette Phenom Fusion Power Razor
Pop quiz! What do you do when you've got a hit product? If you've been a regular Shaving Stuff reader, you'd know the answer. If not, check out this post. The answer: release it again. And again. And again.
Two Superbowls ago in 2006 Gillette released the Gillette Fusion and Gillette Fusion Power, the world's first five-bladed razor. (Or six-bladed, depending on how you count the "Precision Trimmer" blade.) At last year's Superbowl Gillette released the Gillette Fusion Power Phantom, which included a slightly redesigned handle and a darker color scheme. Well, the Superbowl was two days ago, and guess what? Gillette introduced the Gillette Fusion Power Phenom.
Gillette Fusion Phenom and Gillette Fusion Power Phenom combine the breakthrough technology of the Gillette Fusion shaving system, with a cool new design featuring metallic blue and silver satin chrome handles.
Don't worry. It takes the same blades you've been using. And if you already have a Fusion Power or Fusion Power Phantom, don't feel the need to rush out and get the Phenom. That said, if you haven't tried any of the Fusion Power razors, you'll be in for a treat when you do. Personally, I think they rock.
So it's pretty clear we'll have another Fusion release at next year's Superbowl. And given the current trend of naming the new razors with the "ph" sound, I recommend next year's product be called the "Gillette Fusion Power Phoneme". Remember, you heard it here first.
How To Shave Your Back (video)
Pop quiz! What do you do when you've got a hit product? If you've been a regular Shaving Stuff reader, you'd know the answer. If not, check out 
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