"While here in the States -- and in many parts of the world -- Gillette is known for pricier devices like its Fusion ProGlide razors that will cost you upwards of $10-11 just for the handle and one blade (and replacement blades costing $2-3 each), the company is attempting to go the opposite route in India, where it is now selling a razor that costs the equivalent of $.34, with replacement blades going for only $.11 each.
Procter & Gamble, Gillette's parent company, says they first figured out what the customers in India were willing to pay for a razor and then aimed to give them the best razor they could get for that price."
To help spread the word about the launch of the new Fusion ProGlide razor, Gillette held a contest to find two "regular guys" to serve as the latest brand ambassadors, and to hit the road to get skeptical men across the U.S. to try out ProGlide.
The winners, Jason and Adam, have started their six week journey, which has already taken them to VIP destinations such as the ESPYS in LA, the Vegas strip, and the MLB All-Star Game. They've started blogging about their adventures at ProGlide Summer Job and tweeting along the way @proglideusj. These "two regular guys" are being given insane access to events and celebrities on top of the $50K they'll make for this job.
"We were two ProGlide skeptics who came to see the light. Now we're Gillette ambassadors enjoying VIP access to big time sporting events, sports stars, Hollywood studios and music festivals as we travel around North America challenging other guys to feel how ProGlide turns shaving into gliding."
Interested in trying out the Gillette Fusion Power razor? You can pick one up for half price! Regularly $12.99, on sale for $6.45 right now.
"Gillette Fusion Power is Gillette's Most Comfortable Shave. 8 years of shaving innovation and 20 more patents make Gillette Fusion Power Phantom better than MACH3. Gillette Fusion Power Phantom is an advanced shaving system with an advanced design that provides optimal performance when using either side of the razor. On the front of the cartridge, Gillette Fusion Power Phantom features 5 PowerGlide® Blades spaced closer together to form a shaving surface technology. This design distributes the shaving force across the blades to help reduce pressure, with more comfort and less irritation than MACH3."
Here's a unique opportunity for travel, cash, and maybe even fame, thanks to Gillette: The Gillette Fusion ProGlide Ultimate Summer Job!
Like going on road trips? Want a summer job? You and your best friend could get both if chosen!
The lucky pair will receive $50,000 (and all expenses paid) to ride across North America spreading the word about NEW Gillette® Fusion® ProGlide™ and how it turns skeptics into believers and shaving into gliding!
Between July 1 and August 15, 2010, the Ultimate Summer Job will have you riding in a cool ProGlide™ van, getting VIP access to some of the biggest sporting events, meeting sports stars and getting famous as your journey gets broadcasted on YouTube.
If chosen as a Finalist, you'll need to be available to attend the Gillette® Fusion® ProGlide™ Ultimate Summer Job Finalist Event in NYC on June 15, 2010.
Act quickly, because the contest closes on May 31 at midnight EST.
Gillette sent me a Fusion ProGlide Power Razor and a package of cartridges for review, I've put it through its paces, and I'd like to share my opinion of this new razor (which is not even out on the market yet).
[Disclaimer: My daily shave comes from a Merkur safety razor, so I may be a bit biased when it comes to multi-blade razors.]
First, here's what Gillette has to say about the technologies found in the Fusion ProGlide:
Re-engineered Low Cutting Force Blades with 15% thinner, finer edges and our advanced low-resistance coating enabling the blades to cut effortlessly through hair with less tug and pull.
A Blade Stabilizer to maintain optimal blade spacing for comfort while allowing the blades to adjust to the contours of a man's face.
A streamlined Snowplow Comfort Guard which channels excess shave prep to help maintain optimal blade contact, stretching the skin for a close, comfortable shave.
An Enhanced LubrastripTM , 25% larger than before, infused with mineral oil and lubricating polymers, enabling the razor to move smoothly over skin even on repeat strokes.
An improved Precision Trimmer including an enhanced blade, a comb guard to better align long hairs, and new rinse-through slots.
A Redesigned Handle with bigger, more ergonomic grips for better control and improved transition between front and back shaving surfaces.
An innovative Microcomb, exclusively on Gillette Fusion ProGlide Power, that helps guide hair to the blade.
My first impression was that the ProGlide Power felt good in my hand - very 'grippy' - and well built. It came with a plastic razor stand, which might come in handy if your bathroom counter or medicine cabinet is crowded or not conducive to easily storing razors.
I shaved with the ProGlide several times on one-day beard growth, trying it with the power feature and then without using the power setting. I also waited a few days and shaved a heavy beard growth with it.
When shaving a one-day growth with the power feature, I got a great, close shave with it, but in my case, it was almost a too-close shave (I generally use a double edged safety razor due to the tendency for ingrown hair on my face.) When shaving without using the power feature, I realized that I not only didn't notice a difference in the shave, but I was glad to not have the razor vibrating in my hand - to me, it was annoying and unnecessary. It may be that the texture and thickness of the beard affect whether the power feature works well, and for me, it wasn't a selling point - in fact, it meant that I would have to also buy batteries for it, which is a downside of it to me.
After waiting several days, I used the ProGlide Power on a heavy beard growth, and I was (predictably) disappointed in the performance. As with every multi-blade razor I've ever tried, the multi-blade cartridges clogged up with hair very easily, and I spent almost as much time rinsing and cleaning it as I did in shaving with it.
My conclusion: If you regularly use a multi-blade razor, and shave every day (not letting your beard growth build up), then you might find the ProGlide razor to be a good addition to your shaving routine. I wasn't impressed by the power feature at all, as I didn't notice any real difference in the quality of the shave when using it. I wouldn't count it as having no effect, as it may work differently for different facial hair types, however. If you regularly use a safety razor, I don't think that the Fusion ProGlide has any features to entice you to change your choice of razor.
Last week, the folks over at Gillette were kind enough to send me a review model of the new Fusion ProGlide Power razor, and I will be putting it through its paces and reviewing it for you pretty shortly. This razor won't hit the stores until June of 2010, so you'll get the scoop well before the actual item is released.
But you don't have to take my word for it, either.
With the ProGlide Challenge, Gillette is giving 100 of our readers a free Fusion ProGlide razor. Get yours via the button on the widget below:
"Even with the tremendous advances in shaving technology Gillette has introduced over the past 20 years, most men continue to experience discomfort during and after shaving, especially when the blades tug and pull, causing a series of unwanted side effects. To help address skin discomfort and the root cause of tug and pull, Gillette Fusion ProGlide and Gillette Fusion ProGlide Power™ add a series of high-precision advancements to the breakthrough technology already in Gillette Fusion. Consumer use testing shows that the Fusion ProGlide family is preferred at an up to 2-to-1 ratio over Gillette Fusion, the world's best selling razor.
The science behind Gillette Fusion ProGlide addresses every aspect of interaction with both hair and skin while taking into account dozens of variables reflecting the shaving habits and rituals of men across the globe. Individually, these advancements, including low cutting force blades with thinner, finer edges; a new blade stabilizer; and a hair-guiding microcomb improve the performance of Gillette Fusion - the number one razor recommended by dermatologists in the USA."