March 6, 2007

Couple Notes on the Gillette Phantom Fusion Power Razor

gilletteFusionPhantom.jpgGot a little press-kit for the Gillette Phantom Fusion Power Razor in the mail the other day, which included one Phantom in that god-awful, impenetrable plastic wrap. That stuff is my kryptonite. But apparently some genius over at Gillette feels the same way. The back of the plastic was perforated, and the razor came right out! I wish I remembered whether or not my original Fusion or Fusion Power was packaged this way. If this is new, it's is reason enough to buy the Phantom.

Some quick notes on the Phantom - it's pretty much just a color change from the Fusion Power. Instead of a silver handle, the Phantom is black. Takes the same razors as the Fusion of Fusion Power. If you already have a Fusion Power, you don't need the Phantom. If you're looking to make the switch to the Fusion line, definitely get with the Fusion Power or the Phantom Fusion Power. The power is awesome, and if for some reason you don't like it, just don't turn it on.

And don't forget - Gillette has a moneyback guarantee. Save those receipts and UPC symbols, and they'll refund you the purchase price (up to $11.99). Here's the link.

I've seen the Phantom available at my local Target and CVS. Why is it not available on Amazon?

Russell Neufeld at Permalink | Comments (0) | social bookmarking

February 19, 2007

Introducing the Gillette Phantom Fusion Power Razor

gilletteFusionPhantom.jpgCats out of the bag. The mystery behind that Save the Date we got has been revealed. Gillette has launched the latest product in its five-plus-one-bladed Fusion line - the Gillette Phantom Fusion Power Razor. And they did it in style, inviting 200 of the hottest, sexiest, shaviest young men to 7 World Trade in New York City for "Phantom Night" hosted by former American Idol runner-up Katharine McPhee. (I'm only hyping the invite list because I was on it.)

Yeah, yeah, I know. You don't care about the party, the plasma, or DJ Sky Nellor. You just want to know about the razor.

Gillette Fusion Power Phantom combines the breakthrough technology of Gillette Fusion Power with a sleek new color, featuring a striking jet-black handle with copper and silver accents.

Read all about it in the press release, including this quote from Ms. McPhee:

"The Phantom Night was a lot of fun to host, and I especially loved meeting all these 'smooth' New York guys," said Katharine McPhee. "This razor is perfect for guys, because it gives them a great shave and has a hot, sleek design."

Somehow I don't think she said that second sentence on her own volition.

No news yet on availability, but they're already showing up on eBay. Crazy... Some people just have to be the first kid on the block.

UPDATED 2/19/07: Several ShavingStuff readers have written in saying they've already noticed the Gillette Fusion Power Phantom in their local supermarkets and drugstores. Looks like you may be able to find it in most places now.

Russell Neufeld at Permalink | Comments (2) | social bookmarking

January 29, 2007

Gillette's Save the Date

gilletteSaveTheDate.jpg
Got this cryptic email in my inbox late last week. What could it be? Combo Fusion/iPod? Seven-bladed plasma razor? Your guess is as good as mine. Well, given those last two guesses, probably better.
Russell Neufeld at Permalink | Comments (1) | social bookmarking

November 8, 2006

8-Pack of Gillette Fusion Power Razors for $16.95

gilletteFusionPowerRazors.jpgAttention ShavingStuff shoppers - blue light special at Amazon. An 8-Pack of Gillette Fusion Power Razors is currently only $16.95. Yeah, yeah, I know. $2 a razor is pretty steep. But if you're already hooked (like me), you've got to score somewhere. And trust me, this is a great deal. Buy two 8-packs and get free shipping. You won't find a cheaper price anywhere. I've looked.

And one more thing - Fusion Power razors fit both the Fusion and Fusion Power razor handle, and Fusion (non-power) razors fit both the Fusion and Fusion Power handle. Why an 8-Pack of Gillette Fusion (non-power) Razors is currently $8 more at $24.95 is totally beyond me. Buy the cheaper Fusion Power Razors. They're even considered the premium version of the unpowered ones.

Russell Neufeld at Permalink | Comments (3) | social bookmarking

October 26, 2006

Gillette Fusion and Carson Daly Team Up for National Fire Safety Month

leary.jpg
Hey kids - October is fire safety month. And there's no better way to bone up on your fire safety than with the Gillette Fusion's Fire Safety program. Fire safety fun fact #3: "Children start nearly 100,00 fire each year." Kids - that means you! So to spread fire safety and the Gillette brand,
... Gillette has partnered with the Boston Fire Department to develop fire safety materials, which are available to the public at http://www.GilletteFusion.com. Free Fusion razors will also be provided to firefighters in Boston, New York, Chicago, San Francisco and Los Angeles throughout the month of October.

(Read the entire press release here.)

They've also made a $50,000 donation to the (Dennis) Leary Firefighters Foundation. Not too shabby. There's also a fire safety checklist which you can download to make sure your home is as safe as can be. Here's a tip they seem to have missed - replace nuclear fusion with Gillette Fusion. Hmm... maybe I should send that one to Kim Jong-il.

Russell Neufeld at Permalink | Comments (0) | social bookmarking

October 17, 2006

The Battery Ran Out In My Gillette Fusion

The battery ran out in my Gillette Fusion. So I'm blogging about it. ShavingStuff is a blog after all, so by that token I probably should be telling you what I fed my cat this morning. But rest assured - unless my cat somehow miraculously starts shaving, you'll never read about Mr. Wigglesworth.

So anyway, I was shaving this morning, and the little low-battery indicator on the Fusion started flashing. Sure enough, about 30 seconds later, no more vibrations. Kind of sad, but kind of cool. My M3Power never told me when I was running low. And I have to say, the battery lasted since the beginning of February. That's eight and a half months. Not bad in my book.

Anyway, I had to raid a TV remote to finish the shave. I'm kind of addicted to the vibrations. And I replaced the AAA with whatever was in the remote, which I think was an Everyready. Shh! Don't tell Gillette I didn't use a Duracell.

Russell Neufeld at Permalink | Comments (0) | social bookmarking

July 20, 2006

Brooke Burke and Kelly Monaco Join NoScruf.org

Remember that little story we ran back in May about Gillette's viral marketing site NoScruf.org? Looks like the virtual organization crossed over into the real world last week at a rally in New York. And the best thing about it is instead of fictional Terry Tarentelli, we got real live Brooke Burke and Kelly Monaco. HOT!

Big thanks to IDontLikeYouInThatWay.com for posting these super high quality pictures of the event. Definitely click over their site if you want to see more. I also enjoyed the 50+ comments from people ranting about how ridiculous NoScruf.org, only to find out it's fake.

Well... kind of fake. They did have a rally, didn't they? Damn, I'm sorry I missed it. Any chance there'll be one near me soon?

(More pix at HollywoodTuna and FilmMagic.)

Russell Neufeld at Permalink | Comments (0) | social bookmarking

June 22, 2006

Consumer Reports' Take on the Gillette Fusion

Here's a quick article from the July 2006 edition of Consumer Reports on the new Gillette Fusion. Mach-3 Power users were asked to try the Fusion Power, and Mach-3 unpowered users were asked to try the regular Fusion. Basic feedback was that "Testers liked their usual razor just as well."

If you haven't read the ShavingStuff review of the Gillette Fusion I encourage you to check it out. For Mach-3 unpowered users I didn't think there was a reason to switch to the Fusion. However I do think the Fusion Power is an improvement over the Mach-3 Power, and I am pro-powered razors in general. The Fusion Power has some major design improvements, better vibrations, and that lovely little sixth blade.

Read the entire Consumer Reports article by clicking on the image to the right. Read the ShavingStuff review here. Special thanks to Dave Zatz for sending this scan in.

Russell Neufeld at Permalink | Comments (0) | social bookmarking

June 6, 2006

Mariah Carey's Billion Dollar "Legs of a Goddess" Commitment

I'm sure you all remember last year's Gillette Venus Vibrance Legs of a Goddess winner Angela McNeany, the Drake law student whose life has undoubtedly changed dramatically due to her current reign. But just like Ms. America, you only get one year of fame. Time to start looking for a replacement. And who better to help in the search than leggy pop star Mariah Carey, who conveniently has a new album and tour to promote. According to the all-Mariah website MariahDaily.com,

Mariah was honored by Gillette for having the "Celebrity Legs of a Goddess" and a sixteen-foot high replica of her legs was unveiled in a ceremony held at the Radio City Music Hall on May 30, 2006.

(Hmm... "Celebrity Legs of a Goddess". Maybe it's time I retire Celebrity Facial Hair Friday and start a new weekly special.)

But here's the best part, according to SFGate's Daily Dish:

Mariah Carey has insured her legs for $1 billion after agreeing to front shaving giant Gillette's Legs of a Goddess campaign.

One billion dollars! Now lest you think this is a fluke, turns out celebrities do this all the time. For a short history on insuring famous body parts, and a debunking of J. Lo's billion dollar booty, click on over to this article from BankRate.com. Oddly enough I couldn't find anywhere on the site where I could insure my valuable facial hair. Hey - if I lose my five o'clock shadow, how will I review products for this site?

Russell Neufeld at Permalink | Comments (0) | social bookmarking

May 9, 2006

Gillette's Viral Marketing Site - NoScruf.org

noscruf_logo.gifOn first glance, NoScruf.org looks like a forgotten website, built in the late 90s, and somehow still faithfully serving up its content. From the once-cute javascript text which annoyingly follows your mouse, to the horribly-colored animated buttons, to the spinning globe at the bottom, NoScruf.org appears to be a relic of the web's infancy.

noscruf_terry.jpgBut look a little closer and you'll see the beginnings of a viral marketing campaign, aimed squarely at today's young web-savvy men. Remember Burger King's Subservient Chicken? The site purports to be about a movement of women rebelling against scruf - the several day's of sandpapery growth made famous in the '80s by Don Johnson and recently revived by Sawyer and Jack on Lost. In reality the site is owned by Procter and Gamble, and is an experiment in marketing for Gillette.

The quality of the content is extremely high. The movie "In Your Dreams, Stubble Boy" is in league with any of the BMW Films of recent years, and is actually pretty darn funny (if you're into shaving, which of course you are), as is the fake newscast "Latest Live NoScruf Coverage". A word of warning before you view the movies (which you must) - you're about to look at a lot of very attractive women with intentionally hairy armpits, legs, and unibrows. This content is for mature audiences only.

Quite a good time for shaving/web/humor. Last week we had the Norelco BodyGroom site ShaveEverywhere.com which offers to make your d!$% look bigger, and who could forget Schick's kitschy infomercials at ThatsThePowerOf4.com starring Kato Kaelin. We're glad to see the major players in the shaving world pushing the envelope in online marketing. Keep it up! Oh, and keep shaving.

Russell Neufeld at Permalink | Comments (2) | social bookmarking

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